HOPE IS NOT A STRATEGY.
We renew marketing for companies that are founder-led, not founder-centered.
While your business grew, your marketing withered.
Hopeless Marketing builds brands that line up with your company’s purpose. Because clients won’t care like you do – until they see themselves in your story.
The opposite of hope is action.
Be
BOLD.
Stand out. Simplify.
Get noticed.
Be
SELFLESS.
Center customers.
Get remembered.
Take
ACTION.
Move fast.
Get to market.
Do marketing without “maybe.”
Recenter on clients.
The Brand Traction Brief™ recasts your vision - with your client at the center. Get a single page with every message and design guideline you need to tell story that let’s clients remember and refer.
1
Get your plan.
Your BTB also identifies key tactics and the actions you’ll need to take to make marketing stick. A video explains each step, so you know what you need and where you need to start.
2
Get faster traction.
We build tools like website, video and email campaigns in order of prioirty and deliver in intensive sprints - so you can launch fast and start getting results. Commit to one step at a time. Control all your own marketing.
3
Stop sharing who you aren’t.
“The interview and brief perfectly captured our pains as a growing studio. Their recommendations provided a clear action plan—not vague advice. We’re beyond excited to enter 2025 firing on all cylinders because of this effort.”
Tony Murphy,
Ask Tony
“I’ve never met anyone as talented at understanding the values behind an organization – and then communicating them in inspiring, relatable ways. I’ve worked with a lot of consultants;
I consider Benjie the best in the business.”
Rick Guzman,
The Neighbor Project
“The Brand Traction Brief was a game-changer. Benjie took the mess of ideas in my head and turned them into a clear, compelling path forward. Thoughtful, strategic and rooted in and understanding of who you are and what you're really meant to do.”
Darin Newbold,
Your Bold Solutions
It’s not for everybody.
Our specialty is small-to-midsized service companies in transition.
If you run on EOS, we’ll work from your existing V/TO. If not, we’ll start on one together.
It takes 15 minutes to find out if we’re for you.
Let’s talk.
Connect for 15 minutes.
See if we’re a fit.
