From Founder-Centered to Founder-Led
3 ways to get out of the middle so employees outsell you, clients market for you, and your business blooms even when you’re not around
Wednesday, August 27
2PM ET
45 minutes
Business is people.
But for founders in growth mode, it sometimes feels like business is just person. You.
If your team can’t outsell you and your clients don’t promote you, they don’t own the work like you do. You’re the business.
And you’ll hit a ceiling.
Growing beyond that is what unlocks your organization’s true potential to do good – for clients, for hires, even for the world.
But first, you’re going to have to grow beyond yourself.
Learn:
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Why customer trust keeps dropping – and how you can buck the trend
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How to align your team so they don’t just do tasks – they own the work
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The difference between companies we refer – and those we just forget
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Why staying people-centered is essential – and small orgs are best equipped to lead the way
Leave with:
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3 steps you can take this week to help others see themselves in your business
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Connections and contact info for other people-centered entrepreneurial founders
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A renewed sense of why your business matters and why we need you to succeed
Short. Simple. Selfless.
When:
Wednesday, August 27
2pm ET
Where:
Live on Zoom
In this short, powerful workshop we’ll look at why founders end up in the middle - and how recentering your business helps you sell more, share more and lead better.
Bring your LinkedIn profile link to share - then follow up for more connections with like-minded entrepreneurs.
Join us if you…
Are the founder or leader of an entrepreneurial business
Run on EOS – or are just curious about it
Believe in the power of business to be a force for good
Value your company’s impact on real people
See the importance of revenue in driving that impact
Are working to shift from “doing it all” to building a human-shaped business
Want your organization to matter to others as much as it does to you
I’ve been there once or thrice.
I’m Benjie Hughes – founder of a successful music business, a failed pandemic-era party business, and the world’s first-ever coworking recording studio.
I used that background to build a career as marketing strategist for clients and agencies of various shapes and sizes. Now I focus on the size and shape I like the best: Small, growing and people-focused.
Businesses like yours.
I founded Hopeless Marketing to help orgs that have outgrown their old brand find a better message - boldly, selflessly and fast.
If you’re transitioning from a founder-centered business to an org that’s founder-led, my team can help. Let’s talk about what drives that change. I’ll see you there.